Privacy & Cookies


CLPE | Privacy Policy


The Centre for Literacy in Primary Education (CLPE) is a UK registered charity (no. 1092698) and a company limited by guarantee (no. 04385537) working with all those involved in teaching literacy in primary schools. Our work raises the achievement of children by helping schools to teach literacy more effectively and showing teachers how quality children’s literature can be placed at the heart of all learning. For more details, see the About Us section of our website.

CLPE is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information, including the currently applicable Data Protection Act (DPA) and Privacy and Electronic Communications Regulations (PECR). We are registered with the Information Commissioner’s Office as Data Controllers (no. Z7863076).

This Policy explains:

  • What personal data we receive from you through this website or other means of contact (including phone, questionnaires, email, post and other correspondence, or in person)
  • What we do with your personal data
  • What your options are to control what we do with your personal data

Please note that:

  • “Personal Data” means any information relating to an identified or identifiable person
  • We process this data on the basis of your consent
  • By using our website, you’re agreeing to be bound by this Policy
  • We may change this Policy sometimes so please check this page occasionally to ensure that you’re happy with any changes

Any questions should be sent to the CLPE Data Protection Officer at:

How and why we collect information about you

We obtain information about you when you sign into our website, purchase something from us, register for one of our services, or contact us about products and services. We do this in order to improve the services we offer (for example by periodically analysing aggregated, anonymised stats on website usage) and to ensure we are contacting you about training or resources that may be of interest to you.

What information we collect about you

Website registration

When you register on the CLPE website we ask you to supply this information (note that * means the information is required; otherwise it is optional). You can update this information after registration by logging into the website and going to Account Details at

Website profile

This information is needed to register on the website:

  • Username*
  • Email address*
  • Password*

Organisation profile

This information is needed so we can direct appropriate information to your organisation. To reduce the level of personal data we hold you may want to supply a non-personal email address such as “[email protected]”:

  • School/Company name*
  • School Local Authority*
  • School Email address
  • Address* (including contact details)
  • Phone number*
  • Working role
  • Year group

Marketing information

This information allows you to sign up for our newsletter and helps us optimize our marketing activities:

  • Newsletter subscription
  • How did you find out about CLPE?

Digital Marketing 

We place pixels on our website that allows us to better reach visitors who came from our advertisement on Facebook and Google and optimise our ads. If you are a Facebook user, you may opt out following this link. Read Facebook’s privacy policy, and Google’s privacy policy.

Website purchases

When you purchase training or subscriptions on the CLPE website we ask you to supply this information. (Note that * means the information is required; otherwise it is optional)


This data (collected for training events only) is used to send information to attendees and confirm their presence at the event. We delete this data by the start of the calendar year following the end of an academic year – e.g. by Jan 1st 2019 for the academic year 2017/18 unless you are attending training or on a project which takes place over more than one academic year:

  • First name*
  • Last name*
  • Email*

Invoice details

This data is collected so we can send an invoice to the appropriate recipient. Given users have to register on our site to purchase this data is kept for as long as the registered user account exists:

  • Country*
  • Title*
  • First name*
  • Last name*
  • Address 1*
  • Address 2
  • Town/City*
  • County
  • Postcode*
  • Phone Number*
  • School/Company Name*

Payment details

This information is only needed for online payment and is not viewed or held by CLPE – it is entered directly into the Paypal website. In using Paypal we assume customers accept their standards of data privacy. For customers who don’t, they should pay by invoice.


A cookie is a small data file, which often includes a unique identifier that is sent to your web browser from a website’s computer and is stored on your device.

When you visit this website, the pages and images you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking for a cookie left there on the last visit.

How to control and delete cookies

We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by this website, or indeed any other website, you can do this through your browser settings. Each browser is different, so check the Help menu of your browser to find out how to change your cookie preferences.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of this website.

Google Analytics is a service we use to monitor traffic levels on the site and its pages. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Find out information on how to reject or delete Google’s cookies.

As a part of our process in helping us to give you the best experience possible we use Google to:

  • Determine your approximate geographical location by means of your IP address. Google will not associate your IP address with any other data held by Google.
  • Determine whether you are using the site as a registered user or not. The only data that will be collected to enable us to do this is your unique numerical website user ID.

This will be collected when you are using the site signed into your account. We do not share this data with any other third parties and we only use the information to improve how our users engage with our site.

Third Party cookies

During your visit, you may notice some cookies that are not related to this site. When you visit a page on our site which contains content embedded from, for example, Vimeo or ShareThis, you may be presented with cookies from these websites. We do not control the dissemination of these cookies. You should check the third party websites for more information about these.

Other sources of information

Third Party Events registrations

Organisations using CLPE as a venue may capture data for their own purposes. As these events are not being run by CLPE, we do not have access to the data collected. You should contact the relevant organisation for more information.

Offline contacts

When you contact us offline (e.g. by phone, post, or in person), we may take details including:

  • Name
  • Email address
  • Phone number
  • Address
  • Bank details

What we do with your information

Data retention

We keep your personal data which relates to registered users accounts for the period your registration remains active. Personal data which we collect which doesn’t related to registered accounts will be deleted by the start of the calendar year following the end of an academic year, e.g. by Jan 1st 2019 for the academic year 2017/18, unless you are attending training or on a project which takes place over more than one academic year. 

Data processors

We may send your information to various data processors, including:


Platform SH, London: UK Hosting for the CLPE website

Alphabet Inc., Mountain View: USA - Google Analytics and Google Tag Manager functionality for the CLPE website

Amazon Web Services Inc. Seattle, USA: Cloud storage for CLPE website backups

Dotmailer Ltd., New York, USA: Email newsletter functionality

PNB Technologies Limited, UK: Developer for the CLPE website

PayPal (Europe) S.à r.l. et Cie, S.C.A, Luxembourg: Online payment for CLPE products and services. CLPE does not collect or store credit card details.

The Rocket Science Group, Atlanta, USA: Transactional email functionality, using Mandrill service

SurveyMonkey, San Mateo, USA: User survey services for CLPE

Xero Ltd., Wellington, New Zealand: Accounting services for CLPE

Security precautions and risk mitigation

We take precautions to protect your personal data, including:

Data minimisation – we don’t request unnecessary data or hold it for longer than needed. For example, non-registered user data is deleted by the start of the calendar year following the end of an academic year, e.g. by Jan 1st 2019 for the academic year 2017/18 unless you are attending training or on a project which takes place over more than one academic year.

Data anonymisation – where necessary, we alter data so that it does not identify individuals. For example, web developers working on new versions of the website only work with data which is anonymised.

Transparency – documents such as this privacy policy should make it clear and unambiguous as to what we do with your data.
Creating and improving security features on an ongoing basis.

How you can control our use of your information

You can contact the CLPE Data Protection Officer at:

Post: 44 Webber Street, London SE1 8QW
Tel: 020 7401 3383
Email: [email protected]

You can ask us what personal data we hold about you

This includes:

  • How it is processed
  • Where we got it from
  • Where it goes
  • How long it is retained
  • Whether it is used for automatic decision-making or profiling

There is no charge for the first request, and we will respond within one month. More details on your rights are here.

Note that if you are registered on the CLPE website, you can log in at and see what user information we hold there.

You can ask us to change the personal data we hold about you

Amend the data

You can ask us to correct any personal data we hold on you.

Note that if you are registered on the CLPE website, you can log in at and update the user information we hold there.

Erase the data

You can ask us to delete any personal data we hold about you, under the “right to be forgotten”.

Object to or restrict processing of the data

You can object to our processing of your personal data, or restrict certain types of processing.

Transfer the data

You can ask us for a copy of your personal data for re-use elsewhere. We will provide the personal data in a structured, commonly used and machine readable form, such as CSV files.


Last updated 12 October 2023